About AAG

About the Group:

Alpha Auto Group ("AAG"), combined with it’s Parent company, is the largest Canadian based auto retail group in the world. During 2023, AAG’s Parent company completed the acquisition of Lookers PLC, one of the UK’s largest auto retailer groups with locations across England, Scotland, Ireland and Northern Ireland. On a combined basis, AAG’s parent company currently owns over 160 franchise dealerships on a global basis, representing over 35 of the world's top vehicle manufacturers.

We are focused on delivering best in class service for our valued customers. We represent a number of highly attractive manufacturers across several key markets, please allow us to help you find the vehicle of your dreams, book an efficient and high quality service appointment or acquire your used vehicle.

Our mission is to become the consumer’s number one choice for its automotive needs in each local market we serve, with a focus on three key guiding principles:

  • Putting Customers First through World Class Service
  • Hiring, Retaining and Developing High Performing and Engaged Employees
  • Building Strong Relationships with Our Manufacturer Partners

Our Team:

Alpha Auto Group has developed a strong management team and advisory group to execute its vision. Each of these team members has significant automotive expertise developed through the dealership networks or corporate offices of manufacturers including: BMW, Chrysler, Ford, Honda, Hyundai, Kia, Mercedes Benz and Volkswagen among others.

If you would like to learn more about AAG or are a dealership owner or intermediary we would love to hear from you, please see Dealer Owners or Acquisitions or contact us at general@alpha-autogroup.com