STORE HOURS
Monday : 7:00am - 8:00pm
Tuesday : 7:00am - 8:00pm
Wednesday : 7:00am - 8:00pm
Thursday : 7:00am - 8:00pm
Friday : 7:00am - 8:00pm
Saturday : 7:00am - 8:00pm
Sunday : 10:00am - 7:00pm
The Wilsonville Toyota No Bull Promise
It’s not a marketing slogan. It is how we define our entire customer-focused culture. From the way we price our cars to the way we greet you in the service drive, every moment of your interaction with us is considered before your arrival. Then we discuss, design, and refine our in-store processes to be transparent and driven by you.
No Bull benefits:
- You get a 5-day, No-Questions-Asked, Money-back Guarantee and a 3 Month, 3,000 Mile Warranty on every Used Car
- When you buy a service plan on a new vehicle, you get a Genuine Toyota Extra Care Plan instead of a worrisome 3rd party service contract.
- You don’t need a coupon to get the best Toyota timing belt replacement deal in town. Our Toyota deals on service are unbeatable!
- Our customer lounge offers FREE snacks, coffee, WiFi, and isolated workspace.
Take as much time as you want, or as little time as you need to make your decisions at Wilsonville Toyota. We’ll deliver all of the information you need to make an informed decision and we’ll respect your time and your intelligence.
Our goal from the launch of this new and used car dealership, serving Portland, OR, was to force an evolution in the automotive industry. Since 2007, our whisper has become a roar and dealers all over the landscape are changing the appearance of their businesses to mimic our customer-first approach. Rest assured, nobody in the Pacific Northwest takes things to our extreme.
One Person. One Price. Transaction Transparency. Simple Processes. Great Cars. That’s No Bull.

Wilsonville Toyota is proud to accept the 2024 Dealer Rater “Consumer Satisfaction Award”
Why we post our absolute lowest price on every car:
Since the day we opened the doors of our new and used car dealership in March of 2007, we’ve believed that if there is a price we’re willing to sell a car for, why keep it a secret?
We all know that the manufacturer’s suggested retail price (MSRP) is just that; a suggestion. At Wilsonville Toyota, the price you see on the car is not the starting point; it IS the point. We don’t want to waste your time.
Everybody gets our lowest price, every time. No Bull.
Background
In March of 2007, Dave Jachter and his team launched the very first “One Person, One Price, No Bull!” dealership in the Portland area. There was no other franchise store of its kind in the Northwest. Dave promised consumers a different kind of car experience; one that would shape the way cars were sold.Instead of putting a sales team in between the guest and the car they wanted, he wanted to put the sales team on the guest side of things. He eliminated entire classes of sales employees found in traditional dealerships. Gone were the “closers”, the dealership hammers that were there to wear out guests and preserve profits. Also gone were the finance managers and the painful waiting times that went with them.
The store presented a new kind of sales professional and a new kind of process. The “One Person” piece of the puzzle created a unique opportunity to eliminate the back-and-forth games that consumers really hated when shopping for a car. One highly-trained, professional, and caring Guest Advocate could learn about a guest’s wants and needs and present options for all the phases of a vehicle decision: the car, the personalization, the financing, and the ownership experience.
After nearly 4 decades in the car business, it was clear to Dave that auto buyers wanted information. And they didn’t just want some information; they wanted all of it, right up front, without having to ask for it.
Foremost, guests wanted the price. Not “a” price, but “the” price. They’d grown weary of multiple dealership visits and playing the price game. “If there’s a lowest price you’re willing to sell the car for, why don’t you just tell me?!” So we did. From the first day of operation, Wilsonville Toyota posted the lowest price right in the window of every new and used car in inventory.
People wanted to know how much their trade-in was worth and why. Guests wanted to know, based on their credit history, their best rate for financing. They wanted to know how much the accessories would cost and how much they would pay for finance products like service agreements and maintenance plans. So we shared all of that info up front with guests too.
We even shared pricing information on their website; something that no other dealers would dream of doing at the time.
Automobile shoppers in the Metro Portland area – and beyond – took notice. That we quickly began receiving the first of over a thousand reviews online about how great the experience was. Our team earned awards like DealerRater’s Dealer of the Year and the Toyota President’s Award. And we outsold every other Oregon dealer of any make in their first full year in business.
In the years since our store’s opening, automobile shoppers in Oregon and Southwest Washington noticed a change in car dealer advertising. Commercials were talking less and less about price and “deals” while talking more about guest service experience and reviews. Consumers wanted more and our store delivered while helping to drive this new approach at dealerships across the area.
Now, Dave Jachter brings the No Bull business model to Subaru, one of the most popular brands in the Pacific Northwest. In December 2016, Wilsonville Subaru opened its doors and introduced One Person, One Price, No Bull to a whole new guest base. Our desire is to make a positive connection with Subaru shoppers and owners in and around Wilsonville. Our hope is that you’ll make this new journey with us. Whether you buy or service with us, or just drop in to check things out, we want your visit to be nothing short of excellent.
And that’s No Bull.
Why we have one person to assist you from drive-up to delivery, with no closers, finance manager, or high-pressure tactics
- Our cutting edge ONE-PERSON sales process eliminates negotiation and waiting times and cuts your transaction time in half.
- Our auto finance process is patterned after our vehicle pricing model. We will use our enormous buying power to offer you the most competitive rates and prices available on all finance related items, even on Genuine Toyota service contracts.
- We take the mystery out of your trade-in evaluation by giving you all the latest, most up-to-date value information from Kelley Blue Book and Mannheim Auto Auction reports, and other highly-accurate industry tools. Then we will always give you our top-dollar, BEST offer on your trade-in, right up-front, the first time.