Your Guide to Subaru Culture and Lingo
The Great Subie Name
The origin of the term “Subie” (pronounced soo-bee) is cloudy and unaccounted for, but from our research, the term seemed to appear in the late 90s when the Impreza WRX was big on the scene. Our European neighbors like to identify their Subaru as “Scoobarus” and this was noted by a Subaru Forums user as a nod to Scooby-Doo: “It is an English thing, with roots in Cockney rhyming slang. The Impreza is considered a scrappy little car — scruffy in character. Not high in creature comforts or luxury, but it puts out when pressed. The “scruffiness” is similar to the cartoon character Scooby Do’s unkept appearance.” Now with that cleared up, we can move into the kind of culture Subaru inspires.
Colors, looks, and style
When you think of the WRX, you can’t help but remember the iconic shade of Subaru Blue that has graced each model since the 1990s. This would be World Rally Blue and it debuted in the early 90s when Subaru was first able to break onto the world’s motorsports stage. This color and car would go on to win countless WRC championships and is featured on Travis Pastrana’s current rally car!
Subarus are also known for their accessories and customization. With loads of aftermarket parts to get your winter sport equipment loaded and ready to go or parts to increase your performance on the track and trails, Subaru offers a plethora of options to customize and create your dream car. Once a car is customized, the owner often has a version of their Subaru that is nothing like any others!
